SEO is one of the extremely important steps in the overall marketing campaign to bring economic values and customers to the business. That is why businesses are now very interested and focused on this service. So what is SEO service, what effect does this service bring to businesses, let's find out in the article below.
First, let's find out what the concept of SEO is? Accordingly, SEO is an acronym for the English phrase Search Engine Optimization, understood simply as a process of creating a website's ranking on the search engines to help customers see and click easily. than. Usually SEO services are provided by companies, businesses in the field of Marketing called an Agency. These companies will have the responsibility to help businesses optimize their website, increase the ranking of displays in Google search results.
Currently, the development of technology, marketing is also gradually trending on digital platforms, so SEO services are much more interesting to businesses. Businesses providing this service are also diversified in forms to help customers choose to suit the conditions of this business. In the section below we will detail the four most popular services available today.
The overall form of SEO helps the business go long and safe. Help maintain your ranking and competitive stability with your competition. Overall SEO service is on top of SEO strategy with competitive keyword types and niche keywords based on google search results. This helps the website of the business to be on top and bring value to the user, thereby creating trust and bringing value to the business.
With keyword SEO services, the Agency will focus only on pushing the keywords of the business to the top position of search results displayed on google. With this service normally, the Agency will commit keywords to show up in the top 10, top 5, top 3 and top 1.
For basic SEO services it is mainly technical in SEO. Specifically, the work that agencies will do for your web such as:
Optimize links to your business website as short and as friendly as possible (backlink).
Optimize H1, H2, ... title tags and meta descriptions
Rich Snippets are also executed if needed
Page load speed also needs to be improved
Submit the site to the search pages
Create a sitemap that is easiest to understand so that customers can more easily access the content they need
Optimize HTML tags according to SEO standards
Quickly fix technical errors related to your web crawl
Although SEO traffic service appears after other services, it has quickly asserted its position in the process of building and developing the brand of the business. Unlike other SEO services that focus on search rankings on Google, SEO traffic will help attract users to visit the website through organic searches.
This service is to analyze the display of the website from which to evaluate the performance, then know if your web activities are effective and on the right track. From there it is possible to collect data that makes positive changes to the website to help improve rankings.